To launch the WNBA’s 25th season, we used the phrase “count it”—something players shout when they make the impossible shot—to create a conceptual logo and two films (narrated by legendary players Lisa Leslie and Cynthia Cooper).

Featured in: Muse by Clio, Adweek, ESPN, Yahoo, Washington Post, The Wall Street Journal, and others.

ad96ea9f-d02a-472d-9dd6-3f67b8093b9d.jpg